Bench Watches

The World Wide Web has changed a great many ways about not only how we inter-react socially with each other mainly through Bulletin Boards etc. but also how we can economically interact with each other in the number and variety of goods and opportunities available to us and these have increased exponentially.

In theory this is explained by an analysis of three basic so called laws that makes the Internet possible. Firstly there is Moore’s Law as stated by the one of the founders of Intel who postulates that the technology and the processing power of computers effectively doubles every two years. This is followed very swiftly by Metcalfe’s Law who states that the use of technology and the Internet means that it very quickly becomes possible to see increased costs of production becoming marginal more quickly via the Internet than through conventional businesses. . An example of this is the on sale of E-books. It might cost $5,000 to produce and publish one e-book and therefore to breakeven with one sale you would have to charge $5,000. However it might only cost $5,001 to produce 100 E-books their full you would only have to charge $50 or so to breakeven.

The final theory that makes up how the Internet works is Ronald Coase’s Theory of the Firm whereby he analyzes transactional cost theory and states that it is much easier when you get to a certain cost base to subcontract certain services because it is cheaper for specialist suppliers to provide the service than it would for the purchaser to provide the service internally. An example of this would be the leasing of capital equipment and the subcontracting of basic services.

So how does this affect the Internet of today and the modern E-Trader? One good example of this is that the Internet makes it possible for so called small and specialist suppliers is to take their goods and an open up whole new markets to hit that hitherto would it not have been possible to tap in to. Suppliers and manufacturers such as specialist furniture manufacturers can now via online showrooms and online marketplaces such as eBay compete with much larger enterprises and supply much larger markets than would have been possible in the past.

The benefit to smaller companies in reduced sales and marketing costs is tremendous. Because of these economies of scale and a greater chance of profitability the opportunity to be more flexible with sales and affiliates increases. By using this technique it means that companies like Amazon can establish a large network of affiliates and thus increase their exposure to the marketplace almost exponentially but still retain a greater degree of profitability than they would have retained had they established their own network of direct sales.

Thus you now get affiliate sites established almost everywhere where you can buy from direct sources via their affiliates anything from services such as discount GPS or discount luxury watches from the same source.

The Internet unlike most peoples pre conceptions about it certainly is the friend to the small business in that it allows the David’s and Goliaths of this world to compete almost on a level playing field.

With 401(k) losing their value and stocks plummeting like a malfunctioning rollercoaster the last thing on most people’s minds is deciding whether or not to invest in a luxury timepiece. However, history of this unique collectible category has proven that fine watches are a resilient, timeless investment – even in difficult markets such as the one we are currently experiencing.

What it may be a GOOD time to buy a luxury watch

It should come as no surprise that the fine watch world is in the midst of one of the greatest buyer’s market in history. People who need cash are willing to part ways with their expensive watches at a fraction of their actual value. However, as we will see, one person’s loss can be another’s gain.

For the astute buyer (especially those who spend a good amount of time shopping online) there are tremendous bargains to be found in the luxury watch market. Consider that a recent survey by online discount watch websites found that many $10,000 timepieces are currently being sold for $5,000 – and that $5,000 classic Rolex and Piaget watches are regularly being offered for as little as $2,500. It is hard to argue with these kinds of figures, especially given that the quality of the watches coming out of the best companies has remained unchanged.

This is a good time to buy a luxury watch for two reasons. First, if you are a reseller or a collector, the current climate represents an opportunity to make a profit down the road once the economy begins to grow again and individuals have more cash at the disposal. Secondly, if you have ever wanted to possess a prestigious watch – and never had the resources to do so – this may be the best opportunity you ever had to own a magnificent timepiece.

An investment that never goes out of style

Unlike luxury carmakers, who dilute the prestige of the own brand by selling lower-end versions of their cars, every item that comes out of top watch companies represents the pinnacle of excellent performance and design. As a result, there are no “down years” to worry about in terms of makes and models of watches. Every watch released every year is considered a good personal investment – and a show of good taste.

Luxury watches mean investing in the “intangibles”

In addition, there are elements of purchasing a luxury watch that cannot be measured in dollars and cents. For example, wearing a fine Rolex or Tag Heuer watch has the ability to boost one’s confidence immensely. It can change the way people see us – as well as the way we present ourselves to others.

Finally, the watch-as-family heirloom tradition is something that is most certainly recession-proof. It does not matter what the current Dow Jones average is when a man hands his fine Rolex watch to his son. It is a rich, emotional transition that makes purchasing a top timepiece all the more attractive.